From the 1978/1979 Magazine Ad:

Introducing Hohner Electrics. More of what you want..for less. Hohner has a reputation for high quality instruments at affordable prices. And our new handcrafted Electrics are no exception. We’ve taken the details that make a great electric great and added a few innovations of our own. Classic appointments blended with advanced solid state electronics make these guitars sound as good as they look. But the ultimate test is playing one. After you do, we’re sure you’ll agree that at any price it’s hard to beat a Hohner electric guitar. When you’re looking for that big break, Hohner can be instrumental.